Gwyneth Paltrow Swears By This Hair Serum to Save Her Hair From Bleach

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It’s safe to say Gwyneth Paltrow is the original influencer. Before she was making candles that smell like her vagina and bringing alternative health trends like bee-sting therapy to the masses, her wellness empire Goop started off as an email newsletter wherein she would detail her current obsessions. Readers couldn’t get enough, and who could blame them? 

Whether you’re a true Goop head or more of a skeptic, there is no denying Paltrow’s cool factor. From her minimal ’90s style that’s still all over Pinterest to her zeigest-shaping views on relationships—conscious uncoupling, anyone?—her impact knows no bounds. 

In a true return to form, we caught up with Paltrow over the phone for a round of Your Fave’s Fave’s, in which Hollywood’s most beloved personalities break down everything they’re loving at this moment. Below, the actor, CEO, and icon shares everything she’s currently obsessed with, from a personal sauna to the perfect French fries. 

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My favorite hair product

I love our new Goopglow Restore + Shine Hair Serum. The impetus behind that product was that I love to exercise in the morning—it’s my stress release and good for the body, etc.—and I do a lot of Tracey Anderson. It’s in a very hot room and very sweaty, and I would have a tight ponytail. I found that my hair was getting damaged, so I wanted to do something that would be protective of the hair. Also, of course, my hair is damaged from bleach and wear and tear, so we started to formulate this to solve those problems. 

The other issue is that a lot of hair-care products are pretty toxic. We wanted to try to do something that was totally nontoxic but actually would provide good results for the hair. We did the serum, and I’m really excited about it. It’s really good. I put it in before the sauna or before exercising. It really makes your hair feels softer and stronger. 

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Bella Cacciatore is the beauty writer at Glamour. Follow her on Instagram.